“Last year, we invested $8m in the Campbellfield (suburb of Melbourne) factory where Violet Crumble is made to support our key local chocolate brands and growing exports of KitKat.” It’s a real privilege to have custody of such an iconic Australian brand so by rolling it out in different formats we can offer more choice and flexibility for people to enjoy Violet Crumble however they want to.” The 180g bag will be available in a number of independent … Last year, it was bought by South Australian confectioner Robern Menz, returning it to Aussie manufacturing. Chocoholics will soon be able to buy 500ml bottles of the decadent drink - but the brand is keeping any further detail of the launch a closely guarded secret. But in a new deal between Nestlé and Robern Menz, the iconic chocolate is returning to its Aussie roots. There are some brands you can't help but feel nostalgic about - if you're Gen X, that is. T. The following review was submitted by: The JD who gave this product 3 out of 5 stars. Find recipes. Now it seems another iconic brand is set to do the same. Violet Crumble becomes a truly Aussie brand again. They have struck a partnership with fellow South Australian brand Bickford’s to create a chocolate honeycomb flavoured milk.. Robern Menz bought the Violet Crumble brand from global giant Nestle in early 2018, subsequently investing $4m on a factory refit and extension and new warehousing facilities. Iconic chocolate bar Violet Crumble has been transformed into a decadent beverage just months after a ‘leaked’ picture of the never-before-seen milk surfaced online, sending fans into a spin. Aussie classic Violet Crumble was the ultimate childhood treat and now it's set to release a white chocolate caramel flavour in bite-sized packs. Since 1972, Violet Crumble has been under foreign ownership. Violet Crumble … The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand, which was renamed Bumbles in 2019. Do take care though as old nestle labelled stock might still be on the shelves. Nestle Australia told the BBC that selling the Violet Crumble brand would allow it to focus on its bigger names, including KitKat and Milky Bar. The Violet Crumble bar, beloved by sweet tooths across the country for more than a century, is set to return to Australian hands. It then invested $4 million on a factory refit, supported by a $750,000 South Australian government grant and a $900,000 loan from the state government’s Investment Attraction Agency. Marketing Manager Polly Love said the collab with Golden Gaytime makes for the perfect first birthday back in Australia. The Robern Menz family business has been in operation for 150 years and in addition to acquiring the chocolate bar, will also take on the brand’s manufacturing equipment and intellectual property. In stock. Brand Selection Product Category. With stock appearing on shelves as soon as three weeks after. Save $1 USD. Under the sale, Robern Menz will acquire the iconic Violet Crumble brand and its associated intellectual property, plant and equipment. The classic Violet Crumble was created in 1913, making it the oldest chocolate bar in Australia. 25. Sale! There are only 4 in a box which is a little sad given the price. A new Violet Crumble flavour has hit shelves, and it's already generating some major buzz online, in no small part due to its similarity to another cult favourite. Violet Crumble Dark 50g. Fourth-generation family business Robern Menz bought the Violet Crumble brand from global giant Nestlé in early 2018. The JD. Nestlé has announced it will sell the Violet Crumble brand to Australian confectionery producer Robern Menz for an undisclosed fee. On October 10th 2018, production for the brand new gluten free Violet Crumble began. Violet Crumble is quintessential brand-driven nostalgia, but do millennials care? Food Processing Technology is using cookies. This much-loved chocolate snack will be available in bags in a number of independent outlets across Australia for the first time in nine years. As part of the global popularity in ‘Brand Australia’, new owners of Violet Crumble sign deal with British Wholesale Imports, Inc. to target candy lovers in the United States. Share this product. To bring out the best of the choc-honeycomb flavour we all … Rumours have been swirling over the new product for months but on Monday the Australian brand confirmed the speculations are true. The South Australia company which acquired the Violet Crumble chocolate bar from global conglomerate Nestle a year ago has now added the dormant Polly Waffle brand … The Violet Crumble chocolate bar will again be manufactured in South Australia after a local business bought the brand from food giant Nestle. Add to cart. Fourth generation family-owned SA business Robern Menz, which already makes FruChocs and Choc Honeycomb, has signed an agreement with Nestlé to acquire the Violet Crumble brand. % Off. Violet Crumble … Nestlé has sold the Violet Crumble brand, Australia’s version of Cadbury’s Crunchie bar, to local producer Robern Menz. The new packaging clearly states gluten free in white on the bottom left corner of the bar. The iconic local brand was first produced in Australia 1913, and was produced by Rowntree Hoadley until 1983, when it was acquired by Nestlé Australia. Having returned to Australian ownership in 2018, iconic confectionary brand Violet Crumble is now available to purchase in bag format. Best of Australia - Tim Tam, Vegemite, Caramello Koala, Chicos, Cherry Ripe, Violet Crumble and a Selection of Aussie Biscuits 4.4 out of 5 stars 249 £24.95 £ 24 . Violet Crumble Recipes. 01/06/2020 the 6th of 2020 • Sourced from Woolworths customers through Bazaarvoice. The all new Violet Crumble flavoured milk that will hit supermarket shelves this week. 1$ 1 $ Violet Crumble Dark 50g $ 3.99 USD $ 2.99 USD. “Violet Crumble is an iconic Australian brand and flavoured milk is part of Australian pastime, so we knew that chocolate, honeycomb and milk would make sense.” Research agency Roy Morgan’s research showed that consumers from South Australia and Northern Territory are the largest consumers of flavoured milk and iced coffee. A long-regarded Aussie favourite, Violet Crumble’s return to Australian hands was […] Get set for a trip down memory lane! The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand… 95 (£24.95/Count) Violet Crumble Dark 50g quantity. Violet Crumble x Bickfords. Nestle Australia told the BBC that selling the Violet Crumble brand would allow it to focus on its bigger names, including KitKat and Milky Bar. On Sale. “Violet Crumble is a small brand in our portfolio,” she said. If you continue using our website, we'll assume that you are happy to receive all cookies on this website. Updated Updated 11/01/2018 Share Fresh onto shelves in the last month is Australia’s Violet Crumble brand as you’ve never tasted it before. The humble Violet Crumble chocolate bar has been sold by Nestle Australia, and purchased by Australian confectioner Robern Menz. Cook up a storm in the kitchen with our delicious and easy recipes. We use them to give you the best experience. Categories: Chocolate, Specials Tag: Chocolate. 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